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Setting Goals for the Long Haul: How To Go The Distance


As January and February pass, the urgency to fulfill New Year’s resolutions falls by the wayside. It’s easy to forget, especially if you already feel like you’ve failed and not achieved your goal. One of my two resolutions is to increase my cardiovascular-aerobic health; specifically, to gain two hours of breathing while having an elevated heart rate. (Because setting a goal to “work out more” is not S.M.A.R.T.) This goal supports my desire to perform long distance paddling with greater efficiency, and to finish the MR340 with a better time! If you don’t know, the MR340 is a 340 mile long-distance paddling race down the Missouri River from Kansas City to St. Charles, and this August I will be participating and paddling for a cause. My cause, and my second resolution, is to raise money for Lydia’s House, a St. Louis charity that helps victims of domestic violence. To help achieve this goal, and achieve it well, I have a seven month training plan to increase my overall physical conditioning, as well as two peers who are serving as coaches and accountability partners to help me stay on track.


As with any goal setting, such as our annual goals for our businesses in 2020, it is vital to document the plan to achieve the goal. Firstly, figuring out the “why” of your goals is vital to keep you and your team laser-focused on executing the plan. Next, you have to measure and report on progress towards the goal to ensure it stays on track. Adding accountability via a peer group to your leadership process helps keep you focused on completing your plan and hence drives success in achieving your stated goals.


Next month I will be tackling my first official race of 2020 at the St. Louis St. Patrick’s Day Festivities. Instead of easing myself in with a 3 mile option, I’m jumping straight to the 5 mile run. I believe in setting goals that are higher than I can comfortably reach – after all, if it’s easy, it isn’t going to drive innovation or improvement. My focus is working my way towards two hours of running, or completing a half marathon (13.2 miles) by May. Feel free to keep me accountable to these goals by asking me about what I’ve done in the last week or two towards training for the Paddle for a Cause 340, which includes getting my running game developed.


Derrick Weisbrod, President


Greater St. Louis MGMA



If you want to provide feedback to me, I’m available at or to schedule time to meet and discuss MGMA business please email me at


Greater St. Louis MGMA
PO Box 16012, St. Louis, MO 63105